{"id":1037,"date":"2024-09-21T10:09:50","date_gmt":"2024-09-21T10:09:50","guid":{"rendered":"https:\/\/referanshukuk.com\/?p=1037"},"modified":"2024-10-13T12:42:14","modified_gmt":"2024-10-13T09:42:14","slug":"1037","status":"publish","type":"post","link":"https:\/\/referanshukuk.com\/?p=1037","title":{"rendered":"Ticaret Unvan\u0131 Ve \u0130\u015fletme Ad\u0131"},"content":{"rendered":"\r\n<h2 style=\"text-align: center;\"><strong data-wp-editing=\"1\"><img decoding=\"async\" width=\"1782\" height=\"894\" class=\"wp-image-1038\" src=\"https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/metin-yayimlama-nesir-nesriyat-kitap-kapagi-s.jpeg\" alt=\"metin, yay\u0131mlama, ne\u015fir, ne\u015friyat, kitap kapa\u011f\u0131, sabit, de\u011fi\u015fmeyen, muayyen i\u00e7eren bir resim\r\n\r\nA\u00e7\u0131klama otomatik olarak olu\u015fturuldu\" srcset=\"https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/metin-yayimlama-nesir-nesriyat-kitap-kapagi-s.jpeg 1782w, https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/metin-yayimlama-nesir-nesriyat-kitap-kapagi-s-300x151.jpeg 300w, https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/metin-yayimlama-nesir-nesriyat-kitap-kapagi-s-1024x514.jpeg 1024w, https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/metin-yayimlama-nesir-nesriyat-kitap-kapagi-s-768x385.jpeg 768w, https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/metin-yayimlama-nesir-nesriyat-kitap-kapagi-s-1536x771.jpeg 1536w\" sizes=\"(max-width: 1782px) 100vw, 1782px\" \/>Ticaret Unvan\u0131 Ve \u0130\u015fletme Ad\u0131<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Ticaret unvan\u0131, bir i\u015fletmenin t\u00fczel ki\u015fili\u011fini yans\u0131tan, piyasada tan\u0131nmas\u0131n\u0131 sa\u011flayan ve hukuki i\u015flemlerde kullan\u0131lan \u00f6nemli bir kavramd\u0131r. T\u00fcrk Ticaret Kanunu (TTK), ticaret unvan\u0131n\u0131n kullan\u0131m\u0131na ili\u015fkin detayl\u0131 d\u00fczenlemeler i\u00e7ererek, hem i\u015fletmelerin haklar\u0131n\u0131 korur hem de t\u00fcketicileri yan\u0131lt\u0131c\u0131 uygulamalardan korur. Bu yaz\u0131da, ticaret unvan\u0131n\u0131n \u00f6nemi, tescil zorunlulu\u011fu, \u015fekli, ekleri, devri, korunmas\u0131 ve ihlal durumunda al\u0131nacak hukuki yollar detayl\u0131 bir \u015fekilde incelenecektir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>Ticaret Unvan\u0131n\u0131n Kullanma Zorunlulu\u011fu<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li>Her tacir, ticari i\u015flemlerini ticaret unvan\u0131yla yapmal\u0131 ve belgelerde bu unvan\u0131 kullanmal\u0131d\u0131r. Ticaret unvan\u0131 i\u015fletmenin g\u00f6r\u00fclebilecek bir yerine yaz\u0131lmal\u0131 ve ticari belgelerde, tacirin sicil numaras\u0131, ticaret unvan\u0131, i\u015fletme merkezi ve varsa internet sitesi adresi belirtilmelidir. Bu bilgiler \u015firketin internet sitesinde de yay\u0131nlan\u0131r.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>Tescil Zorunlulu\u011fu<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li>Tacirler, i\u015fletmelerini a\u00e7t\u0131ktan sonra 15 g\u00fcn i\u00e7inde ticaret unvan\u0131n\u0131 ticaret siciline tescil ettirmek zorundad\u0131r. \u0130mzaya yetkili ki\u015filerin imzalar\u0131 elektronik ortamda sicil dosyas\u0131na kaydedilir. T\u00fcrkiye&#8217;de bulunan ticari i\u015fletmelerin \u015fubeleri de ayn\u0131 \u015fekilde tescil edilir.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>Ticaret Unvan\u0131n\u0131n \u015eekli<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>Ger\u00e7ek Ki\u015filer<\/strong>: Ad ve soyadlar\u0131n\u0131 i\u00e7ermelidir.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kollektif ve Komandit \u015eirketler<\/strong>: En az bir ortak ad\u0131 ve soyad\u0131 ile \u015firket t\u00fcr\u00fcn\u00fc belirtmelidir.<\/li>\r\n\r\n\r\n\r\n<li><strong>Anonim, Limited ve Kooperatif \u015eirketler<\/strong>: \u0130\u015fletme konusu belirtilerek serbest\u00e7e se\u00e7ilebilir. Ancak \u015firket t\u00fcr\u00fcn\u00fc g\u00f6steren kelimeler a\u00e7\u0131k\u00e7a yaz\u0131lmal\u0131d\u0131r.<\/li>\r\n\r\n\r\n\r\n<li><strong>Dernek, Vak\u0131f ve Donatma \u0130\u015ftiraki<\/strong>: Ticari i\u015fletmeye sahip olan dernek ve vak\u0131flar\u0131n ticaret unvanlar\u0131 adlar\u0131ndan olu\u015fur. Donatma i\u015ftirakinin unvan\u0131 ise ortaklardan birinin ad\u0131 veya gemi ad\u0131 ile g\u00f6sterilmelidir.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>Ticaret Unvan\u0131n\u0131n Ekleri ve Devri<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>Ekler<\/strong>: Ger\u00e7e\u011fe ve kamu d\u00fczenine ayk\u0131r\u0131 olmamak \u015fart\u0131yla ticaret unvan\u0131na ek yap\u0131labilir. Ancak ger\u00e7ek ki\u015filer \u015firket izlenimi uyand\u0131racak ekler yapamazlar. &#8220;T\u00fcrk&#8221;, &#8220;T\u00fcrkiye&#8221;, &#8220;Cumhuriyet&#8221; ve &#8220;Mill\u00ee&#8221; kelimeleri Cumhurba\u015fkan\u0131 karar\u0131yla kullan\u0131labilir.<\/li>\r\n\r\n\r\n\r\n<li><strong>Devir<\/strong>: Ticaret unvan\u0131 i\u015fletmeden ayr\u0131 devredilemez, ancak i\u015fletme devredildi\u011finde unvan da devredilmi\u015f say\u0131l\u0131r.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>Ticaret Unvan\u0131n\u0131n Korunmas\u0131 ve Ceza<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">\uf0b7 <strong>Unvan\u0131n Kullan\u0131m Hakk\u0131 <\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li>Tescil edilmi\u015f ticaret unvan\u0131 sadece sahibine aittir.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">\uf0b7 <strong>Bildirim ve Cezalar <\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li>Tescil edilmemi\u015f veya kanuna ayk\u0131r\u0131 tescil edilen unvanlar\u0131 g\u00f6ren yetkililer durumu bildirmek zorundad\u0131r.<\/li>\r\n\r\n\r\n\r\n<li>Kurallar\u0131 ihlal edenler idari para cezas\u0131na \u00e7arpt\u0131r\u0131l\u0131r.<\/li>\r\n\r\n\r\n\r\n<li>Unvan devri ve tecav\u00fcz durumlar\u0131 hapis veya adli para cezas\u0131yla cezaland\u0131r\u0131l\u0131r.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">\uf0b7 <strong>Haklar\u0131n Korunmas\u0131 (Madde 52):<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li>Haks\u0131z kullan\u0131m durumunda, hak sahibi tespit, yasaklama, de\u011fi\u015fiklik, maddi durumun d\u00fczeltilmesi, mallar\u0131n imhas\u0131 ve tazminat talep edebilir.<\/li>\r\n\r\n\r\n\r\n<li>Mahkeme karar\u0131n gazetede yay\u0131mlanmas\u0131n\u0131 da isteyebilir.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>T\u0130CARET UNVANIN KORUNMASI DAVASI <\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">TTK uyar\u0131nca; tescil edilmi\u015f ticaret unvanlar\u0131 yaln\u0131zca sahibine aittir.Kanuna ayk\u0131r\u0131 veya tescil edilmemi\u015f unvanlar\u0131 g\u00f6ren yetkililer, durumu yetkili mercilere bildirmek zorundad\u0131r. Bu kurallar\u0131 ihlal edenler idari para cezas\u0131yla cezaland\u0131r\u0131l\u0131rken, unvan devri ve tecav\u00fcz durumlar\u0131 hapis veya adli para cezas\u0131yla sonu\u00e7lanabilir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>Haks\u0131z Kullan\u0131mda Haklar<\/strong>:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li>Ticaret unvan\u0131n\u0131n haks\u0131z kullan\u0131m\u0131nda hak sahibi, unvan\u0131n tespitini, yasaklanmas\u0131n\u0131, ve e\u011fer tescil edilmi\u015fse de\u011fi\u015ftirilmesini veya silinmesini talep edebilir.<\/li>\r\n\r\n\r\n\r\n<li>Tecav\u00fcz sonucunda meydana gelen maddi zararlar\u0131n ortadan kald\u0131r\u0131lmas\u0131n\u0131, ara\u00e7lar\u0131n ve mallar\u0131n imhas\u0131n\u0131 ve tazminat talep edebilir.<\/li>\r\n\r\n\r\n\r\n<li>Maddi tazminat, m\u00fctecavizin elde edebilece\u011fi menfaatin kar\u015f\u0131l\u0131\u011f\u0131na g\u00f6re belirlenir.<\/li>\r\n\r\n\r\n\r\n<li>Mahkeme, davay\u0131 kazanan taraf\u0131n talebi \u00fczerine, karar\u0131n gazetede yay\u0131mlanmas\u0131na karar verebilir.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\" style=\"text-align: justify;\">\r\n<table class=\"has-fixed-layout\">\r\n<tbody>\r\n<tr>\r\n<td>Dava Hangi Mahkemede A\u00e7\u0131l\u0131r?<\/td>\r\n<td>Ticaret Mahkemesi<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\ud83d\udc64 Husumet Kime Y\u00f6neltilir?<\/td>\r\n<td>Ticaret unvan\u0131n\u0131 haks\u0131z kullanan ger\u00e7ek veya t\u00fczel ki\u015fi<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\ud83d\udcd1 Dava Konusu<\/td>\r\n<td>Ticaret unvan\u0131n\u0131n tespiti\r\n<p>Unvan\u0131n korunmas\u0131<\/p>\r\n<p>Daval\u0131n\u0131n unvan\u0131n sicilden terkinini talep etmek<\/p>\r\n<p>Daval\u0131n\u0131n unvan\u0131 kullanmas\u0131n\u0131n yasaklanmas\u0131<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\ud83d\udcdc Dayanak Maddeler<\/td>\r\n<td>T\u00fcrk Ticaret Kanunu md. 50-51-52<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\ud83d\udd0d \u0130spat Y\u00f6ntemleri<\/td>\r\n<td>Ticaret sicili gazetesi,Unvan\u0131n kullan\u0131ld\u0131\u011f\u0131 alanlara ait bilgi ve belgeler<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong><img decoding=\"async\" width=\"1576\" height=\"692\" class=\"wp-image-1039\" src=\"https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/ic-mekan-zemin-kisi-sahis-iceren-bir-resim-aci.jpeg\" alt=\"i\u00e7 mekan, zemin, ki\u015fi, \u015fah\u0131s i\u00e7eren bir resim\r\n\r\nA\u00e7\u0131klama otomatik olarak olu\u015fturuldu\" srcset=\"https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/ic-mekan-zemin-kisi-sahis-iceren-bir-resim-aci.jpeg 1576w, https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/ic-mekan-zemin-kisi-sahis-iceren-bir-resim-aci-300x132.jpeg 300w, https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/ic-mekan-zemin-kisi-sahis-iceren-bir-resim-aci-1024x450.jpeg 1024w, https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/ic-mekan-zemin-kisi-sahis-iceren-bir-resim-aci-768x337.jpeg 768w, https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/ic-mekan-zemin-kisi-sahis-iceren-bir-resim-aci-1536x674.jpeg 1536w\" sizes=\"(max-width: 1576px) 100vw, 1576px\" \/>\u00d6RNEK YARGITAY KARARLARI<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong><em>11. Hukuk Dairesi 2018\/412 E. , 2019\/2488 K. <\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">\u00d6ZET<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>Olay:<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Davac\u0131, &#8220;Biyomarket&#8221; ibaresinin ticaret unvan\u0131 olarak kendilerine ait oldu\u011funu ve bu unvan\u0131n tescil edildi\u011fini belirterek, daval\u0131n\u0131n da ayn\u0131 ibareyi kullanmas\u0131n\u0131n kar\u0131\u015f\u0131kl\u0131\u011fa yol a\u00e7t\u0131\u011f\u0131n\u0131 ve TTK&#8217;n\u0131n 50. maddesi gere\u011fince korunmas\u0131 gerekti\u011fini ileri s\u00fcrd\u00fc. Daval\u0131, taraflar\u0131n i\u015ftigal konular\u0131n\u0131n farkl\u0131 oldu\u011funu, &#8220;Biyomarket&#8221; ibaresinin genel bir terim oldu\u011funu ve dolay\u0131s\u0131yla tescil ile koruman\u0131n m\u00fcmk\u00fcn olmad\u0131\u011f\u0131n\u0131 savundu.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>Mahkeme Karar\u0131:<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Mahkeme, taraflar\u0131n ticaret unvanlar\u0131ndaki &#8220;Biyomarket&#8221; ibaresinin birebir ayn\u0131 oldu\u011funu ve taraflar\u0131n i\u015ftigal alanlar\u0131n\u0131n \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirterek, davan\u0131n kabul\u00fcne ve daval\u0131 \u015firketin unvan\u0131nda bulunan &#8220;Biyomarket&#8221; ibaresinin sicilden silinmesine karar verdi. Ayr\u0131ca, daval\u0131n\u0131n bu unvan\u0131 kullanmas\u0131n\u0131n yasaklanmas\u0131na h\u00fckmetti.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>Yarg\u0131tay Karar\u0131:<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Yarg\u0131tay, mahkemenin bozma ilam\u0131na uygun olarak verdi\u011fi karar\u0131 onad\u0131:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong><em>\u2018\u2019\u2026<\/em><\/strong><em>i\u015fin gere\u011fi g\u00f6r\u00fc\u015f\u00fcl\u00fcp, d\u00fc\u015f\u00fcn\u00fcld\u00fc: Davac\u0131 vekili; m\u00fcvekkilinin daval\u0131 \u015firketten daha \u00f6nce kuruldu\u011funu, daval\u0131 \u015firketin kurucu ortaklar\u0131ndan B\u00fclent \u0130\u00e7\u00f6z&#8217;\u00fcn davac\u0131 \u015firketin orta\u011f\u0131 iken 25.03.2013 tarihli hisse devir s\u00f6zle\u015fmesine istinaden ortakl\u0131ktan ayr\u0131ld\u0131\u011f\u0131n\u0131, taraflar\u0131n ayn\u0131\/benzer alanlarda faaliyet g\u00f6sterdiklerini, TTK&#8217;n\u0131n 50&#8217;inci maddesi uyar\u0131nca ticaret unvan\u0131n\u0131 kullanma hakk\u0131n\u0131n m\u00fcnhas\u0131ran davac\u0131ya ait oldu\u011funu, &#8220;Biyomarket&#8221; ibaresinin davac\u0131 \u015firket taraf\u0131ndan daha \u00f6nce tescil ettirildi\u011finden korunmas\u0131 gerekti\u011fini, daval\u0131 unvan\u0131n\u0131n m\u00fcvekkili unvan\u0131 ile iltibasa sebebiyet verdi\u011fini ileri s\u00fcrerek daval\u0131 \u015firket ticaret unvan\u0131nda yer alan &#8220;Biyomarket&#8221; ibaresinin sicilden terkinini, daval\u0131n\u0131n bu unvan\u0131 kullanmas\u0131n\u0131n yasaklanmas\u0131n\u0131 talep ve dava etmi\u015ftir. Daval\u0131 vekili; taraflar\u0131n i\u015ftigal konular\u0131n\u0131n farkl\u0131 oldu\u011funu, m\u00fcvekkilinin unvan\u0131na TTK&#8217;n\u0131n 45&#8217;inci maddesi uyar\u0131nca benzerli\u011fi \u00f6nleyici ekler koymas\u0131 nedeniyle iltibas ve tecav\u00fczden bahsedilemeyece\u011fini, &#8220;Biyomarket&#8221; ibaresinin yem, tar\u0131m, hayvanc\u0131l\u0131k ile ilgili kimyasal \u00fcr\u00fcnlerin sat\u0131\u015f\u0131 anlam\u0131na geldi\u011finden umumi ve teknolojik bir tabir ve tan\u0131mlama ifadesi olarak tescil ile koruma alt\u0131na al\u0131namayaca\u011f\u0131n\u0131 ve davac\u0131n\u0131n tekeline b\u0131rak\u0131lamayaca\u011f\u0131n\u0131, taraflar\u0131n nev-i&#8217;lerinin farkl\u0131 oldu\u011funu savunarak davan\u0131n reddini istemi\u015ftir. Mahkemece, bozma ilam\u0131na uyularak yap\u0131lan yarg\u0131lamaya g\u00f6re; bozma ilam\u0131 do\u011frultusunda taraflara ait ticaret unvanlar\u0131n\u0131n as\u0131l unsurlar\u0131n\u0131n &#8220;Biyomarket&#8221; oldu\u011fu, bu y\u00f6nde birebir ayn\u0131l\u0131k ta\u015f\u0131d\u0131\u011f\u0131 ve taraflar\u0131n i\u015ftigal sahalar\u0131nda \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fc gerek\u00e7esiyle davan\u0131n kabul\u00fcne, <\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><em>daval\u0131 \u015firketin unvan\u0131nda bulunan &#8220;Biyomarket&#8221; ibaresinin TTK&#8217;n\u0131n 52. maddesi uyar\u0131nca sicilden silinmesine, daval\u0131n\u0131n bu unvan\u0131 kullan\u0131m\u0131n\u0131n yasaklanmas\u0131na karar verilmi\u015ftir. Karar\u0131, daval\u0131 vekili temyiz etmi\u015ftir. Dosyadaki yaz\u0131lara, mahkemece uyulan bozma karar\u0131 gere\u011fince h\u00fck\u00fcm verilmi\u015f olmas\u0131na g\u00f6re, daval\u0131 vekilinin b\u00fct\u00fcn temyiz itirazlar\u0131 yerinde de\u011fildir. SONU\u00c7: Yukar\u0131da a\u00e7\u0131klanan nedenlerden dolay\u0131, daval\u0131 vekilinin b\u00fct\u00fcn temyiz itirazlar\u0131n\u0131n reddiyle usul ve kanuna uygun bulunan h\u00fckm\u00fcn ONANMASINA,..karar verildi.\u2019\u2019<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong><em>11. Hukuk Dairesi 2015\/2488 E. , 2015\/7865 K.<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">\u00d6ZET:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>Olay:<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Davac\u0131, daval\u0131 \u015firketin ticaret unvan\u0131nda yer alan &#8220;B.&#8221; ibaresinin, davac\u0131n\u0131n daha \u00f6nce tescil ettirdi\u011fi ve kullanma hakk\u0131na sahip oldu\u011fu &#8220;B.&#8221; ibaresiyle benzer oldu\u011funu ve bu durumun iltibasa neden oldu\u011funu ileri s\u00fcrd\u00fc. Davac\u0131, daval\u0131 unvan\u0131ndaki &#8220;B.&#8221; ibaresinin sicilden terkin edilmesini ve kullan\u0131m\u0131n\u0131n yasaklanmas\u0131n\u0131 talep etti.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>Daval\u0131 Savunmas\u0131:<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Daval\u0131, taraflar\u0131n faaliyet konular\u0131n\u0131n farkl\u0131 oldu\u011funu ve &#8220;B.&#8221; ibaresinin genel bir tan\u0131mlama oldu\u011funu, bu y\u00fczden koruma alt\u0131na al\u0131namayaca\u011f\u0131n\u0131 belirtti. Ayr\u0131ca, unvanlar aras\u0131nda yeterli fark bulundu\u011funu savundu.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>Mahkeme Karar\u0131:<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Mahkeme, her iki \u015firketin unvanlar\u0131nda &#8220;B.&#8221; ibaresinin genel bir anlam ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ve bu nedenle daval\u0131 unvan\u0131n\u0131n davac\u0131 unvan\u0131ndan yeterince farkl\u0131 oldu\u011funu belirtti. Ayr\u0131ca, daval\u0131n\u0131n unvan\u0131nda iltibas yaratacak bir durum olmad\u0131\u011f\u0131n\u0131 de\u011ferlendirerek davay\u0131 reddetti.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>Yarg\u0131tay Karar\u0131:<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Yarg\u0131tay, mahkemenin unvanlar aras\u0131ndaki benzerli\u011fi yeterince dikkate almad\u0131\u011f\u0131n\u0131 ve taraflar\u0131n i\u015ftigal sahalar\u0131n\u0131n \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirtti. Dolay\u0131s\u0131yla, daval\u0131 unvan\u0131n\u0131n terkini gerekti\u011fini vurgulayarak mahkeme karar\u0131n\u0131n bozulmas\u0131na karar verdi:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">\u2018<em>\u2019..i\u015fin gere\u011fi g\u00f6r\u00fc\u015f\u00fcl\u00fcp, d\u00fc\u015f\u00fcn\u00fcld\u00fc: Davac\u0131 vekili, m\u00fcvekkilinin daval\u0131 \u015firketten daha \u00f6nce kuruldu\u011funu, daval\u0131 \u015firketin kurucu ortaklar\u0131ndan B. \u0130.&#8217;\u00fcn davac\u0131 \u015firketin orta\u011f\u0131 iken 25.03.2013 tarihli hisse devir s\u00f6zle\u015fmesine istinaden ortakl\u0131ktan ayr\u0131ld\u0131\u011f\u0131n\u0131, taraflar\u0131n ayn\u0131\/benzer alanlarda faaliyet g\u00f6sterdiklerini, TTK&#8217;n\u0131n 50&#8217;inci maddesi uyar\u0131nca ticaret unvan\u0131n\u0131 kullanma hakk\u0131n\u0131n m\u00fcnhas\u0131ran davac\u0131ya ait oldu\u011funu, &#8220;B.&#8221; ibaresinin davac\u0131 \u015firket taraf\u0131ndan daha \u00f6nce tescil ettirildi\u011finden korunmas\u0131 gerekti\u011fini, daval\u0131 unvan\u0131n\u0131n m\u00fcvekkili unvan\u0131 ile iltibasa sebebiyet verdi\u011fini ileri s\u00fcrerek daval\u0131 \u015firket ticaret unvan\u0131nda yer alan &#8220;B.&#8221; ibaresinin sicilden terkinini, daval\u0131n\u0131n bu unvan\u0131 kullanmas\u0131n\u0131n yasaklanmas\u0131n\u0131 talep ve dava etmi\u015ftir. Daval\u0131 vekili, taraflar\u0131n i\u015ftigal konular\u0131n\u0131n farkl\u0131 oldu\u011funu, m\u00fcvekkilinin unvan\u0131na TTK&#8217;n\u0131n 45&#8217;inci maddesi uyar\u0131nca benzerli\u011fi \u00f6nleyici ekler koymas\u0131 nedeniyle iltibas ve tecav\u00fczden bahsedilemeyece\u011fini, &#8220;B.&#8221; ibaresinin yem, tar\u0131m, hayvanc\u0131l\u0131k ile ilgili kimyasal \u00fcr\u00fcnlerin sat\u0131\u015f\u0131 anlam\u0131na geldi\u011finden umumi ve teknolojik bir tabir ve tan\u0131mlama ifadesi olarak tescil ile koruma alt\u0131na al\u0131namayaca\u011f\u0131n\u0131 ve davac\u0131n\u0131n tekeline b\u0131rak\u0131lamayaca\u011f\u0131n\u0131, taraflar\u0131n nev-i&#8217;lerinin farkl\u0131 oldu\u011funu savunarak davan\u0131n reddini istemi\u015ftir. Mahkemece, iddia, savunma, benimsenen bilirki\u015fi raporu ve t\u00fcm dosya kapsam\u0131na g\u00f6re, her iki \u015firketin ticaret unvan\u0131nda bulunan &#8220;B.&#8221; ibaresinin &#8220;B.\u00dcr\u00fcnlerin Sat\u0131ld\u0131\u011f\u0131 Market&#8221; anlam\u0131na gelip ticaret alan\u0131nda herkes taraf\u0131ndan kullan\u0131labilece\u011fi, daval\u0131n\u0131n faaliyet alan\u0131n\u0131 g\u00f6steren di\u011fer ibarelere de unvan\u0131nda yer verdi\u011fi, daval\u0131 unvan\u0131n\u0131n davac\u0131 unvan\u0131ndan farkl\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131, bu durumda TTK&#8217;n\u0131n 52&#8217;nci maddesinde d\u00fczenlenen \u015fartlar\u0131n olu\u015fmad\u0131\u011f\u0131 gerek\u00e7esiyle davan\u0131n reddine karar verilmi\u015ftir. Karar\u0131, davac\u0131 vekili temyiz etmi\u015ftir. Dava, ticaret unvan\u0131n\u0131n terkini istemine ili\u015fkin olup mahkemece, yukar\u0131da yaz\u0131l\u0131 gerek\u00e7e ile davan\u0131n reddine karar verilmi\u015f, g\u00f6r\u00fc\u015f\u00fcne ba\u015fvurulan bilirki\u015fi de Ticaret \u00dcnvanlar\u0131 Hakk\u0131ndaki Tebli\u011fin 5. maddesi uyar\u0131nca unvanlar aras\u0131nda benzerlik bulunmad\u0131\u011f\u0131 y\u00f6n\u00fcnde rapor ibraz etmi\u015fse de, taraflara ait ticaret unvanlar\u0131n\u0131n as\u0131l unsurlar\u0131n\u0131n &#8220;B.&#8221; oldu\u011fu, bu y\u00f6nden birebir ayn\u0131l\u0131k ta\u015f\u0131d\u0131klar\u0131, taraflar\u0131n i\u015ftigal sahalar\u0131n\u0131n da \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fc dosya kapsam\u0131ndan anla\u015f\u0131lmakta olup buna g\u00f6re, 6102 say\u0131l\u0131 TTK&#8217;n\u0131n 52&#8217;nci maddesi uyar\u0131nca daval\u0131 \u015firket ticaret \u00fcnvan\u0131n\u0131n terkini \u015fartlar\u0131n\u0131n olu\u015ftu\u011funun kabul edilmesi gerekirken yan\u0131lg\u0131l\u0131 de\u011ferlendirme ile yaz\u0131l\u0131 \u015fekilde h\u00fck\u00fcm tesisi do\u011fru olmam\u0131\u015f, bozmay\u0131 gerektirmi\u015ftir. SONU\u00c7: Yukar\u0131da a\u00e7\u0131klanan nedenlerle davac\u0131 vekilinin temyiz itirazlar\u0131n\u0131n kabul\u00fc ile karar\u0131n davac\u0131 yarar\u0131na BOZULMASINA\u2026karar verildi.\u2019\u2019<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>SONU\u00c7:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li>Her tacir, ticari i\u015flemlerini ticaret unvan\u0131yla yapmal\u0131 ve belgelerde bu unvan\u0131 kullanmal\u0131d\u0131r.<\/li>\r\n\r\n\r\n\r\n<li>Tescil edilmi\u015f ticaret unvanlar\u0131 yaln\u0131zca sahibine aittir.<\/li>\r\n\r\n\r\n\r\n<li>Kanuna ayk\u0131r\u0131 veya tescil edilmemi\u015f unvanlar\u0131 g\u00f6ren yetkililer, durumu yetkili mercilere bildirmek zorundad\u0131r.<\/li>\r\n\r\n\r\n\r\n<li>Ticaret unvan\u0131n\u0131n haks\u0131z kullan\u0131m\u0131nda hak sahibi, unvan\u0131n tespitini, yasaklanmas\u0131n\u0131, ve e\u011fer tescil edilmi\u015fse de\u011fi\u015ftirilmesini veya silinmesini talep edebilir.<\/li>\r\n\r\n\r\n\r\n<li>Tecav\u00fcz sonucunda meydana gelen maddi zararlar\u0131n ortadan kald\u0131r\u0131lmas\u0131n\u0131, ara\u00e7lar\u0131n ve mallar\u0131n imhas\u0131n\u0131 ve tazminat talep edebilir.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\" style=\"text-align: justify;\"><img decoding=\"async\" width=\"474\" height=\"410\" class=\"wp-image-1040\" src=\"https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/word-image-1037-3.png\" alt=\"\" srcset=\"https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/word-image-1037-3.png 474w, https:\/\/referanshukuk.com\/wp-content\/uploads\/2024\/09\/word-image-1037-3-300x259.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Yaz\u0131l\u0131 bilgiler g\u00fcncellenen mevzuatlar \u00e7er\u00e7evesinde de\u011fi\u015febilir, somut olaya g\u00f6re de\u011ferlendirilmesi gereken ba\u015fkaca ko\u015fullar bulunabilir. De\u011fi\u015fen ko\u015fullar ve davalar\u0131n kendine \u00f6zg\u00fc durumlar\u0131n\u0131n bulunmas\u0131 sebebiyle hukuki uyu\u015fmazl\u0131klar i\u00e7in profesyonel bir destek al\u0131nmas\u0131n\u0131 \u00f6neriyoruz. <strong>Davan\u0131zla ilgili hukuki s\u00fcrecin y\u00fcr\u00fct\u00fclmesi i\u00e7in avukatl\u0131k hizmetimize ba\u015fvurabilirsiniz.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Yaz\u0131l\u0131 bilgiler sebebiyle herhangi bir sorumluluk kabul edilmemektedir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Kaynak\u00e7a:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">T\u00fcrk Ticaret Kanunu<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">11. Hukuk Dairesi 2015\/2488 E. , 2015\/7865 K.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">11. Hukuk Dairesi 2018\/412 E. , 2019\/2488 K.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Ticaret Unvan\u0131 Ve \u0130\u015fletme Ad\u0131 Ticaret unvan\u0131, bir i\u015fletmenin t\u00fczel ki\u015fili\u011fini yans\u0131tan, piyasada tan\u0131nmas\u0131n\u0131 sa\u011flayan ve hukuki i\u015flemlerde kullan\u0131lan \u00f6nemli bir kavramd\u0131r. T\u00fcrk Ticaret Kanunu (TTK), ticaret unvan\u0131n\u0131n kullan\u0131m\u0131na ili\u015fkin detayl\u0131 d\u00fczenlemeler i\u00e7ererek, hem i\u015fletmelerin haklar\u0131n\u0131 korur hem de t\u00fcketicileri yan\u0131lt\u0131c\u0131 uygulamalardan korur. Bu yaz\u0131da, ticaret unvan\u0131n\u0131n \u00f6nemi, tescil zorunlulu\u011fu, \u015fekli, ekleri, devri, korunmas\u0131 ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/referanshukuk.com\/index.php?rest_route=\/wp\/v2\/posts\/1037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referanshukuk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referanshukuk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referanshukuk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referanshukuk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1037"}],"version-history":[{"count":6,"href":"https:\/\/referanshukuk.com\/index.php?rest_route=\/wp\/v2\/posts\/1037\/revisions"}],"predecessor-version":[{"id":1491,"href":"https:\/\/referanshukuk.com\/index.php?rest_route=\/wp\/v2\/posts\/1037\/revisions\/1491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referanshukuk.com\/index.php?rest_route=\/wp\/v2\/media\/1038"}],"wp:attachment":[{"href":"https:\/\/referanshukuk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referanshukuk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referanshukuk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}